Infomercial Business Promotion Videos

Does your business have a page on social media? Promotional videos can be the best way to present your service; by sharing it with relevant groups and using Facebook's targeted advertising service.

The biggest sway on peoples first impression of your company’s quality, is of course going to be the video quality. Cheap and nasty or professional and classy? Shot with UHD cameras, correct lighting, and recorded with high clarity microphones, then edited in Adobe's ‘Premiere Pro’ video editor.

Verbaly; we can overdub tight edited narration to video tours and demonstrations, or you can speak directly to the camera during your presentation. We have clip-on 'lavalier' microphones to hand (like you see used on TV panel shows and news rooms), or we can mount an overhead microphone out of frame - which ever suits the scene best. All this undergoes hiss/noise reduction and tone editing to get the best sound out of your voice.

Any mis-spoken lines, or moments to check your notes or take a breather are cut out using the standard method of switching to a different camera or crop to disguise the cuts in your speech flow. Whether you look directly into the camera, or off to the side depends if you want to come accross as boldly addressing the audience, or if we are listening in to your conversation with someone else. It is a grey area.

 

Short and Sweet or High Detail?

Both. We will cut a 1-2min brief from a longer video with more details and longer demos. Post the brief to the social media with a ‘Click here to watch in full’ link to YouTube.

Depending on your budget, this could be a straightforward 'Talking head' speech in a well lit room, or we can start adding brief clips which display what you are talking about. This is known in the industry as 'B-Roll'. In the Liberatii video above this chapter, Nima simply spoke about the service he provides. This is the first stage in a bigger project, give it a watch and imagine when he describes "speaking to CEOs"  within the first 20 seconds, I could drop in couple of seconds of silent footage of him at a desk, doing just that, with no interruption to the audio channel.         

Sports and Gym Training

The active demonstration can be filmed using multiple cameras, with a combination of wide angle and zoom lenses. Shot with multiple takes for the tidiest composition in post-production. What about sound? You don’t need to empty the gym to lose the background noise or be short of breath as you talk; record your vocal narration afterwards in a suitable sound room then video scenes are cut to match your narration.

Personal trainer?

Video Tours

Take our stabilised camera on a tour around your workplace, with carefully composed filming of each feature. As with the personal trainer’s method; you don’t need to read your spiel as the filming takes place. The rooms’ resonance may not sound good through the microphone or you may stumble some words, so you’re best off showing the camera man to the hotspots while the video is shot. You can then record your narration carefully and clearly and have it overdubbed.

If you would rather face the camera and be the on-screen presenter rather than an out of sight narrator; you can still benefit from our production methods by cutting neatly from one room or hotspot to the other, with each angle lit and framed correctly. Don’t waste time walking down dark corridors or swinging cameras around from point A-B. Get it done properly and give your business the best first impression.